If you have spent any time around UK vaping over the last few years, the letters IVG will have crossed your path. Short for I Vape Great, IVG has built a reputation on one thing above all else: flavour. Big, bold, unapologetic sweet and dessert flavours that taste like the fairground, the sweet shop and the dessert trolley. With the disposable era now over in Britain, plenty of people are searching for IVG vapes and wondering what the brand looks like today, what survived the rule changes and where to buy IVG legally. This guide answers all of that in plain English, covers the current pod kits and e-liquids, walks through the flavour families IVG is famous for, and helps you pick a setup that actually suits you.
Who are IVG?
IVG, or I Vape Great, is one of the better-known British vape brands and has been a fixture on UK shelves for a long time. The company made its name with e-liquids, and over the years it became closely associated with a particular style of flavour: indulgent, sweet and instantly recognisable. Where some brands lean towards subtle tobacco notes or cool menthol, IVG planted its flag firmly in the territory of confectionery, fruit medleys and full-on dessert blends. If you have ever vaped something that tasted convincingly like a strawberry sweet, a creamy custard or a fizzy cola bottle, there is a decent chance an IVG product was involved.
What helped IVG stand out was consistency and breadth. The brand did not just release one or two hero flavours and rest on them; it built out a sprawling catalogue across multiple ranges and formats, so that whatever your taste, there was usually an IVG option for it. That scale meant IVG flavours filtered into a lot of other product types, and the brand became a household name among UK vapers who wanted something punchy and dessert-led rather than restrained.
IVG is a UK-facing brand that sells into the British market under UK rules, which matters more than it might sound. The vaping sector here is tightly regulated, and brands that intend to stay on shelves have to design products around those regulations rather than fight them. IVG has done exactly that over time, evolving its line-up as the law has shifted. The brand sits in the same broad conversation as the other big flavour-forward names you will see across our best e-liquid brands of 2026 roundup, and it remains a name shoppers actively look for rather than stumble onto.
It is worth being clear about what IVG is and is not. It is a flavour and hardware brand making nicotine products for adult vapers. It is not a wellness brand, a stop-smoking service or a health product, and nothing in its marketing should be read that way. Nicotine is an addictive substance, and IVG products are intended for adults of eighteen and over who already vape or use nicotine. With that framing in place, the appeal of IVG is straightforward: it is a brand that takes flavour seriously and has the back catalogue to prove it. You can see how the brand fits within our wider line-up on our dedicated IVG brand page.
IVG after the disposable ban
To understand what IVG looks like today, you have to talk about the disposable vape ban. On 1 June 2025, the UK brought in a ban on single-use disposable vapes. This was a major change for the whole industry, because disposables had become the default way millions of people vaped. The familiar pocket-sized bars that you used until they ran out and then binned were no longer legal to sell, regardless of brand. That included the popular IVG Bar, which went the way of every other disposable when the rules came into force. If you are fuzzy on the details of what changed and why, our explainer on whether disposable vapes are banned in the UK breaks it down properly.
The core of the ban is the word disposable. A device is caught by the rules when it is designed to be thrown away as a whole and cannot be meaningfully refilled or recharged for ongoing use. The government's aim was to cut down on the environmental damage from millions of binned devices and to address concerns about single-use products being too accessible. The practical effect for shoppers was that an entire category of product vanished from legal sale almost overnight, and brands that had leaned heavily on disposables had to pivot.
Here is the important part for anyone searching for IVG: the brand did not disappear, and it remains very much available. What changed is the format. The IVG Bar disposable is gone, but IVG's legal range has shifted towards rechargeable pod kits with replaceable, prefilled pods, alongside a substantial line of bottled e-liquids. These products are legal precisely because they are not single-use. A pod kit is a device you keep, recharge over and over via USB-C and reload with fresh pods or e-liquid. That is the opposite of disposable, and it is exactly what the rules are designed to encourage.
So if you used to reach for an IVG Bar and you are wondering what replaced it, the honest answer is that there is no like-for-like single-use replacement, because single-use is precisely what is no longer allowed. Instead, IVG offers a rechargeable pod system that delivers a similar convenience-led experience while staying on the right side of the law. You charge the device, you click in a prefilled pod, and when the pod is empty you swap it rather than throwing the whole thing away. It is a small change in habit that makes a big difference in terms of waste, cost over time and legality. The brand's flavour identity carried straight across, which is why so many former bar users have found the transition relatively painless.
The IVG range: Pro pod kits and e-liquids
IVG's current legal line-up falls into two broad halves: the hardware, which means the IVG Pro and IVG Air rechargeable pod kits, and the liquids, which means a large family of nic salts and shortfills. Understanding how these fit together is the key to buying the right thing.
IVG Pro and IVG Air pod kits
The IVG Pro and IVG Air are rechargeable pod kits. A pod kit is a small device, usually about the size of a chunky USB stick or a slim bar, that pairs a rechargeable battery with a replaceable pod. The pod is the part that holds the e-liquid and the coil. In IVG's case the pods come prefilled, which means you do not have to mess about with bottles if you do not want to; you simply unbox a pod, click it into the device and start vaping. When it runs low, you pop it out and click in a fresh one.
These kits are legal because they tick the two boxes the rules care about. They are rechargeable, typically via a USB-C port, so the battery is meant to be topped up again and again rather than used once. And they are pod-replaceable, so the device itself is designed to keep going while you swap consumables. That combination is what separates a compliant modern pod kit from a banned disposable. You keep the device; you replace the pod.
The prefilled pods follow the standard UK format you will find across the market. Each pod holds up to 2ml of e-liquid, which is the legal maximum for a nicotine-containing pod or tank in the UK. Nicotine strengths are typically offered at 10mg or 20mg in nic salt form, with 20mg being the legal ceiling for nicotine concentration here. That gives you a choice between a gentler hit and a stronger one depending on your needs. If you are unsure which figure suits you, our nicotine strength guide walks through how to read those numbers and pick sensibly.
IVG nic salts and shortfills
Alongside the pod kits, IVG offers a big range of bottled e-liquid, and this is where the brand's heritage really shows. There are two main types to know about. Nic salts are designed for a smoother throat hit at higher nicotine strengths and are typically sold in 10ml bottles at 10mg or 20mg. They suit pod kits and smaller devices, and they tend to be the go-to for anyone who wants a satisfying nicotine level without harshness. Shortfills are larger bottles of nicotine-free e-liquid with room left at the top, designed so you can add a nicotine shot yourself if you want one. Shortfills suit higher-powered devices and people who get through more liquid.
The reason the e-liquid side matters so much with IVG is that the flavours are the whole point. The same dessert and sweet blends that made the brand famous live on in these bottles, which means you are not limited to whatever happens to come in a prefilled pod. If you have a refillable setup, the bottled range opens up the full IVG catalogue. You can browse the wider category on our e-liquids page, where IVG sits alongside other UK favourites.
Rough prices to expect
Prices move around and vary by retailer, so treat these as a guide rather than a quote. A starter IVG pod kit typically lands somewhere around £8 to £10, which makes getting into the system fairly low-commitment. Replacement prefilled pods usually sit around £5 to £7 depending on the pack and flavour. A 10ml nic salt bottle commonly costs around £3 to £4. Shortfills cost more because the bottles are bigger, but the cost per millilitre tends to work out lower if you vape a lot. One change worth keeping on your radar is the Vaping Products Duty, a new tax of £2.20 per 10ml of e-liquid that comes in from 1 October 2026. That will nudge liquid prices up across every brand, IVG included, so the figures above describe the picture as it stands now rather than a permanent guarantee.
IVG flavours
Flavour is where IVG earns its name, and it is the main reason people seek the brand out rather than settle for whatever is nearest. IVG is famous for sweets and desserts above all, but the catalogue spreads across fruit, ice and drink-inspired blends too. Because the range is so large and the exact line-up shifts over time, the most useful way to think about it is by family rather than by chasing one specific name. Here is how the IVG world tends to break down.
Fruit
Fruit is a cornerstone of the IVG range, and the brand tends to go for ripe, juicy, generous interpretations rather than thin or watery ones. Expect blends built around strawberry, watermelon, berries, tropical mixes and stone fruit, often layered so that two or three fruits play off each other. These are crowd-pleasers and a sensible starting point if you are new to the brand, because fruit flavours are easy to live with all day. Many of the fruit blends also cross over into the ice family, pairing the sweetness with a cool finish.
Dessert and sweet
This is the heart of IVG and the reason the brand has the following it does. The dessert and sweet family is where you find the indulgent, treat-like flavours that taste of the sweet shop and the pudding bowl. Think creamy custards, fizzy and chewy sweet-shop classics, biscuit and pastry notes, and rich dessert profiles. If you have a sweet tooth, this is the corner of the catalogue to explore first. These flavours are deliberately bold, so they tend to divide opinion in the best way: people who love them really love them, and they are a big part of why IVG keeps a loyal base.
Ice
The ice family takes IVG's fruit and sweet flavours and adds a cooling menthol-style finish. Rather than being pure menthol, these blends usually keep the underlying flavour front and centre and use the chill as a refreshing top note. The result is something that feels crisp and clean on the exhale, which a lot of people prefer in warmer weather or simply as a default all-day style. If you find straight sweets a touch too rich, an iced version of the same idea can be the perfect middle ground.
Drinks
IVG also dips into drink-inspired flavours, which are some of the most distinctive in the range. This is where you find cola, fizzy soft-drink profiles, energy-drink takes and similar beverage blends. These tend to be fun, recognisable and a bit different from the usual fruit-and-menthol fare, which makes them a good shout if you want something that breaks up your rotation. As with the rest of the catalogue, the exact available flavours change over time, but the drinks family has long been a part of the IVG identity.
A practical tip across all four families: flavour is personal, and the only way to find your favourite is to try a few. Because IVG offers its flavours across both prefilled pods and bottled liquids, you have a couple of routes in. A prefilled pod is the quickest way to sample a flavour with zero faff, while the bottled range gives you the widest choice if you have a refillable kit. Many people end up keeping two or three IVG flavours on rotation so they do not get bored of any single one.
How to choose the right IVG setup
With the disposable era behind us, choosing an IVG setup is really about deciding how hands-on you want to be. There are two broad routes, and neither is wrong; it comes down to your priorities around convenience, choice and cost.
Go prefilled if you want maximum convenience
If you valued disposables mainly for how simple they were, a prefilled pod kit like the IVG Pro or IVG Air is the natural home for you. You buy the kit once, charge it over USB-C and then your only ongoing decision is which prefilled pod to click in next. There is no bottle, no measuring and no mess. The trade-off is that you are limited to whatever flavours IVG offers in pod form, and the cost per millilitre of prefilled pods is usually higher than buying liquid in bottles. For a lot of people that trade-off is well worth it for the sheer ease.
Go refillable if you want choice and value
If you care about getting the widest possible flavour selection and keeping running costs down, a refillable approach makes more sense. You still use a rechargeable pod kit, but instead of prefilled pods you use refillable pods and fill them from 10ml nic salt bottles. This unlocks the entire IVG bottled catalogue rather than just the pod range, and the cost per millilitre is typically lower. The trade-off is a bit more effort: you have to refill the pod yourself, which takes a moment and a steady hand. Most people find it becomes second nature within a day or two.
Pick your nicotine strength carefully
Whichever hardware route you take, getting the nicotine strength right matters more than almost anything else for satisfaction. In the UK you will generally see 10mg and 20mg nic salt options. As a rough rule of thumb, lighter users or those stepping down often suit 10mg, while heavier users or those who want a stronger hit tend to reach for 20mg. There is no prize for picking the highest number; too much nicotine can feel harsh and too little can leave you reaching for the device constantly. If in doubt, start in the middle and adjust. Our nicotine strength guide goes into this in more detail and is worth a read before you commit.
Match the flavour family to your taste
Finally, lean into what IVG does best. If you have a sweet tooth, start in the dessert and sweet family. If you want something easy and all-day, fruit or iced fruit is hard to beat. If you fancy something playful and different, the drinks range is your friend. You do not have to get it perfect first time; part of the fun of a brand with this many flavours is working out which corner of the catalogue is yours.
What we love about IVG (and what to watch)
No brand is perfect for everyone, so here is an honest look at where IVG shines and where you should go in with your eyes open. The goal here is to help you decide whether the brand fits how you actually vape, rather than to sell you on it.
What we love
The headline strength is flavour. IVG has spent years refining sweet, dessert and fruit blends, and it shows. If you want a vape that genuinely tastes like a treat rather than a vague approximation, IVG is one of the first brands worth trying. The second thing we love is range. Because the catalogue is so broad and spans both prefilled pods and bottled liquids, you are rarely stuck for choice, and you can keep things fresh by rotating flavours. Third, the brand has adapted properly to the rules. Rather than trying to dodge the disposable ban, IVG moved to compliant rechargeable pod kits, which means buying IVG today is buying something built to last and legal to sell. And finally, the entry cost is low: a pod kit in the £8 to £10 region is an easy way to get started without a big outlay.
What to watch
The same boldness that makes IVG flavours great can also make them intense. If you prefer subtle, understated tastes, some of the sweeter dessert blends may feel like a lot, and very sweet liquids can also gunk up coils a touch faster, so you may find yourself swapping pods or cleaning more often. Second, flavour availability shifts over time, so a specific blend you love may not always be in stock, which is simply the nature of a large and evolving catalogue. Third, if you go the prefilled-pod route, the cost per millilitre is higher than buying bottles, so heavy vapers may save money by going refillable. And as with every brand, the upcoming Vaping Products Duty from October 2026 will push liquid prices up, so factor that into longer-term budgeting. None of these are dealbreakers; they are just the trade-offs worth knowing before you buy.
IVG vs the alternatives
IVG does not exist in a vacuum, and it is fair to ask how it stacks up against the other big names you will find on UK shelves. The honest answer is that the best brand depends on what you want, but there are some useful distinctions to draw.
Against other flavour-led e-liquid brands, IVG's edge is its commitment to the sweet and dessert end of the spectrum. Some rivals lean more towards fruit and menthol or towards tobacco, whereas IVG has made confectionery and pudding flavours a core identity. If that is what you are after, IVG is one of the most reliable places to look. If you specifically want subtle tobacco notes or pure menthol, other brands may serve you better, and that is no criticism of IVG; it is just a different remit. You can compare the field on our best e-liquid brands of 2026 page.
Against the former disposable brands that everyone used pre-ban, the comparison is really about the post-ban world. Every major brand has had to move to refillable or rechargeable formats, so the playing field has levelled. The question is which brand's pod kits and flavours you prefer. IVG's pivot to rechargeable pod kits with replaceable pods puts it on the same compliant footing as its rivals, and its flavour heritage gives it a genuine reason to choose it over a name you only knew from disposables.
Against pure hardware brands that focus on the device rather than the liquid, IVG is a different proposition. Some brands are known mainly for their kits and coils and leave the liquid to others; IVG is a flavour house first that also makes the hardware to deliver it. If you are a tinkerer who wants the most advanced device, a dedicated hardware brand might appeal more. If you primarily care about what the vape tastes like, IVG's flavour-first approach is the draw. In practice, plenty of vapers happily mix and match: a device they like with IVG liquids, or an IVG kit with the brand's own pods.
Tips for the best experience
Getting the most out of IVG is mostly about a few small habits that apply to any modern pod kit. None of this is complicated, but it makes a real difference to flavour, battery life and how long your gear lasts.
- Prime new pods before vaping. When you click in a fresh prefilled pod, let it sit for a minute or two so the wick fully soaks. Firing a dry coil is the quickest way to get a burnt taste, which no flavour can survive.
- Charge little and often. Lithium batteries in pod kits are generally happiest topped up regularly rather than run flat every time. Using the supplied USB-C cable, a quick charge before it dies keeps performance steady.
- Store liquids and pods sensibly. Keep bottles and pods out of direct sunlight and away from heat. Cool, dark storage keeps flavours tasting as intended for longer, and dark sweet liquids in particular can change with too much light and warmth.
- Rotate your flavours. Vaping the same intense dessert flavour all day every day can dull your palate to it, a phenomenon vapers call vaper's tongue. Keeping a couple of IVG flavours on the go, perhaps one fruit and one dessert, keeps each tasting fresh.
- Match strength to habit, not ego. If you are reaching for the device constantly, you may need a higher strength; if it feels harsh, drop down. The right nicotine level is the one that leaves you comfortable, not the biggest number on the box.
- Keep contacts clean. A quick wipe of the pod and the device's connection point with a dry tissue clears any leaked liquid and keeps the connection reliable, which protects both flavour and battery life.
- Keep everything away from children and pets. Nicotine liquids and pods must be stored securely. This is non-negotiable regardless of brand.
Why buy IVG at PinkVape
When you are buying nicotine products, where you buy matters as much as what you buy. At PinkVape we stock IVG because it is a brand our customers genuinely ask for, and we keep the range focused on the products that are legal and worth your money today: the rechargeable pod kits, the prefilled pods and the bottled nic salts and shortfills. You will not find us trying to flog you something that should not be on sale.
We are a strictly over-18s retailer and we take that seriously, because nicotine is an addictive substance intended only for adults who already vape or use nicotine. We aim to keep our product information honest and our pricing transparent, with no inflated claims and no pretending a vape is something it is not. If you want to browse beyond IVG, our full catalogue runs across pod kits, e-liquids and pouches, and you can start from our main store or dig into the wider e-liquid range whenever you like. Our aim is simple: a clear, no-nonsense place to buy IVG and the rest of your kit, from people who actually know the products.
Frequently asked questions
Is IVG still available after the disposable ban?
Yes. The IVG brand is very much still on sale. What changed is the format. The single-use IVG Bar disposable was withdrawn with the 1 June 2025 ban, but IVG's rechargeable pod kits, prefilled pods and bottled e-liquids remain legal and widely available. The brand adapted to the rules rather than disappearing.
What does IVG stand for?
IVG stands for I Vape Great. It is a UK vape brand best known for bold sweet, dessert and fruit flavours across both its e-liquids and its pod hardware.
Why was the IVG Bar banned?
The IVG Bar was not singled out. It was caught by the UK-wide ban on single-use disposable vapes that came into force on 1 June 2025. Any device designed to be thrown away whole, rather than recharged and refilled, became illegal to sell, which included every brand's disposables. You can read more in our guide on whether disposable vapes are banned in the UK.
What is the legal IVG range now?
IVG's current legal line-up centres on the IVG Pro and IVG Air rechargeable pod kits, which use replaceable prefilled pods, plus a large range of bottled nic salts and shortfills. These are legal because the devices are rechargeable via USB-C and the pods are replaceable, which is the opposite of single-use.
How much do IVG products cost?
Prices vary by retailer, but as a rough guide a pod kit typically costs around £8 to £10, replacement prefilled pods around £5 to £7, and a 10ml nic salt bottle around £3 to £4. From 1 October 2026 a new Vaping Products Duty of £2.20 per 10ml will apply, which will push liquid prices up across all brands.
What nicotine strengths does IVG come in?
IVG nic salts and prefilled pods are typically offered at 10mg or 20mg, with 20mg being the UK legal maximum nicotine concentration. Pods and salt bottles hold up to the legal limit of 2ml and 10ml respectively. If you are not sure which strength suits you, our nicotine strength guide can help you decide.
What flavours is IVG known for?
IVG is most famous for its sweet and dessert flavours, including custards, sweet-shop classics and rich pudding blends. It also offers a strong range of fruit flavours, iced versions of many of those, and distinctive drink-inspired blends like cola and fizzy soft-drink profiles. Exact flavours change over time as the catalogue evolves.
Should I choose prefilled pods or refillable with bottled liquid?
It depends on your priorities. Prefilled pods are the most convenient option, with no filling required, but cost a little more per millilitre and limit you to pod flavours. Refilling a pod from a 10ml nic salt bottle takes a bit more effort but unlocks the full IVG bottled catalogue and usually works out cheaper per millilitre. Many people start prefilled for ease and move to refillable once they know what they like.
Where can I buy IVG?
You can buy IVG pod kits, pods and e-liquids from us at PinkVape. Browse the dedicated IVG brand page for the current range, or head to our store to shop the wider catalogue. We sell to over-18s only.
PinkVape sells to over-18s only. Nicotine is an addictive substance. This article is general information, not health or medical advice. Prices are approximate and vary by retailer.