IVG Review (2026): Pro Pod Kits, Flavours, Pros & Cons

Few brands carry as much weight in UK vaping as IVG. Short for "I Vape Great", it spent years as one of the most recognisable names on the shelf – first as a maker of bold, bakery-and-fruit e-liquids, then as the company behind the wildly popular IVG Bar disposable. In 2026 the landscape looks very different. The disposable that made the brand a household name has gone, swept away by the UK ban, and what is left is arguably a stronger, more grown-up range: refillable-style prefilled pod kits and a deep catalogue of 10ml nic salts and shortfills. This IVG review is a full, honest walk through everything an adult vaper needs to know in 2026 – what IVG actually is now, what is legal, how the Pro and Air pod kits perform, which flavours are worth your money, the genuine pros and the real cons, how it stacks up against Elf Bar and Lost Mary, and what you should expect to pay. No hype, no marketing gloss – just a straight, balanced look at whether IVG deserves a place in your rotation.

What is IVG?

IVG is a British vaping company that has been part of the UK scene for the best part of a decade. The name stands for "I Vape Great", and for a long time the brand was synonymous with one thing above all others: flavour. While plenty of e-liquid makers played it safe with single-note fruits and generic menthols, IVG built its reputation on bigger, more adventurous profiles – layered desserts, sweet-shop throwbacks, fizzy drink recreations and ripe, juicy fruit blends. If you have ever vaped something that tasted convincingly like a custard tart, a stick of seaside rock or a glass of cola, there is a decent chance IVG had a hand in popularising that style in the UK.

The company operates across the full breadth of the market. It is not just an e-liquid house and it is not just a hardware brand – it sits in both camps. On the liquid side, IVG produces a large catalogue of 10ml nic salts, traditional 50/50 freebase liquids and larger shortfill bottles for sub-ohm vapers. On the hardware side, it has moved with the times: as the disposable era ended, IVG pivoted to prefilled pod kits that keep the convenience people loved while staying inside the law. That dual identity is part of what makes the brand interesting in 2026. A lot of disposable-era names have struggled to reinvent themselves, but IVG had a serious e-liquid pedigree to fall back on, and it shows in the polish of the current range.

The brand's reputation is genuinely strong on flavour, and that is the single most important thing to understand about IVG. Vapers who care most about taste – particularly those who love sweet, dessert and confectionery profiles – tend to rate IVG highly. The flavourings are rich, the sweetness is dialled up, and the brand is unafraid of complex recipes that mix several notes together. That said, "famous for flavour" is not the same as "best at everything". IVG's hardware is competent rather than class-leading, and the sheer sweetness that fans adore can be too much for vapers who prefer clean, simple, true-to-life fruit. Reputation is a starting point, not a guarantee – and we will get into exactly where IVG shines and where it falls short as this review goes on.

It is also worth setting expectations on what IVG is for. Like every product covered here, it is intended for adults aged 18 and over who already use nicotine. IVG products contain nicotine, which is an addictive substance, and nothing about the brand's flavour-forward approach changes that. This review treats IVG as what it is: a consumer product for existing adult vapers who want good taste and reasonable value, judged on those terms alone.

IVG after the disposable ban: what's legal now

For most people typing "IVG review" into a search bar in 2026, the first real question is a practical one: can I even buy it any more, and in what form? The answer is yes – but the thing you buy today is not the IVG Bar that dominated corner-shop counters a couple of years ago. Understanding that shift is essential, because plenty of listings online still blur the line between the old banned product and the new legal range.

On 1 June 2025, single-use disposable vapes were banned across the whole of the UK – England, Scotland, Wales and Northern Ireland. From that date it became illegal for any retailer to sell or supply a single-use disposable vape. That ban took the original IVG Bar disposable off the legitimate market for good. The IVG Bar was a classic throwaway device: charge nothing, fill nothing, vape until it died and then bin it. That very simplicity is what made disposables so popular, and it is also exactly what the ban targeted. If you see a shop still selling a single-use IVG Bar in 2026, treat it as a serious red flag and steer clear. We cover the full detail in our guide on whether disposable vapes are banned in the UK, but the short version is that throwaway devices are finished.

So what is legal now? IVG's compliant 2026 line-up splits cleanly into two halves. The first is its prefilled pod kits – the IVG Pro and IVG Air families – which are rechargeable devices that take replaceable, prefilled pods. The second is its e-liquid range: 10ml nic salts up to 20mg, traditional freebase liquids and larger shortfill bottles for use with your own refillable tank or pod. Both halves are fully legal because neither relies on the banned single-use format.

The reason the pod kits pass the test comes down to a simple two-part rule. To stay on the right side of the law, a device has to be both rechargeable and refillable, or use replaceable, refillable pods. A disposable fails on both counts: you cannot recharge it and you cannot replace anything inside it. The IVG Pro and Air kits pass because the battery recharges over USB-C and the prefilled pods click out and are replaced when spent. The e-liquid sits in a 2ml pod, which is the maximum capacity allowed under UK rules, and the nicotine is capped at 20mg. Tick the rechargeable box, tick the replaceable-pod box, stay inside the 2ml and 20mg limits, and the device is compliant. The same 2ml and 20mg ceilings apply to IVG's 10ml nic salt bottles, which is why a single bottle is sold in that small format rather than as a big tank-filler.

The IVG Pro pod kit range

The hardware that has replaced the old IVG Bar is the IVG Pro and IVG Air family of prefilled pod kits. These are the devices that keep the "open and vape" convenience disposable users loved while staying legal, and for a lot of people switching over from the banned bars they are the obvious natural step. The design intent is deliberate: the draw, the nic-salt strength options and the flavour line-up are all meant to feel familiar to anyone coming off a disposable, while the underlying device is reusable.

The core idea is a two-part system. You buy a device – the rechargeable battery unit with its built-in airflow and pod housing – and you run it with prefilled pods that you swap when they run dry. The IVG Air leans towards a slimmer, lighter, more pocketable shape aimed at people who want something discreet and simple, while the Pro side of the range tends to offer a slightly chunkier device with a bigger battery for vapers who want longer between charges. Both share the same basic logic: charge the battery over USB-C, click in a fresh prefilled pod when the old one is spent, and keep the same device running cycle after cycle. A typical pod-and-charge cycle is rated at around 6000 puffs or more, which is roughly in line with the high-puff disposables people are migrating from.

Open a kit box and you will usually find the device itself, one prefilled pod to get you started, a USB-C charging cable and a short instruction leaflet. The pods themselves are sealed 2ml prefilled units, available in 10mg and 20mg nic salt strengths and across a broad slice of IVG's flavour catalogue. Most of the range is draw-activated, so there is nothing to learn: you simply inhale and the device fires. There are no wattage menus, no separate coils to install and no bottle of liquid to drip. For the vaper who wants the taste and simplicity of a disposable without the legal and environmental baggage, that "nothing to figure out" experience is the whole point.

It is worth being clear-eyed about what these kits are and are not. They are a strong, convenient option, and the pod system means you are not throwing the whole device in the bin every couple of days – better for your wallet over time and far better for waste. But they are still a closed prefilled-pod system, which means you are limited to IVG's own flavours and you cannot fill the pods with liquid of your choosing. If you want the absolute lowest running cost and total flavour freedom, a fully refillable kit paired with bottled e-liquid will beat any prefilled-pod system – a route we cover in our guide to the best refillable vape kits for beginners. The IVG Pro and Air kits sit in the sweet spot between disposable-style convenience and full refillable freedom, and for many people that compromise is exactly right.

IVG e-liquids and nic salts

If the pod kits are IVG's present, the e-liquids are its heritage – and arguably still its strongest suit. Long before the brand made a disposable, it made a name for itself with bottled juice, and that catalogue remains one of the most extensive and best-regarded in the UK. For vapers who already own a refillable kit, IVG's liquids are where the brand's flavour reputation really earns its keep.

The range breaks down into a few clear formats. The most popular for ex-disposable users is the 10ml nic salt. Nic salts use a smoother form of nicotine that is kinder on the throat at higher strengths, which makes them ideal for the tight, mouth-to-lung draw that pod kits and pen-style devices are built around. IVG's nic salts come in strengths up to the legal maximum of 20mg, with 10mg options for people who want a lighter hit, and they pour the brand's signature sweet and fruit profiles into that small bottle. If you are unsure which strength suits you, our nicotine strength guide walks through how to match strength to your habits and device.

Alongside the nic salts, IVG produces traditional 50/50 freebase liquids – a balanced PG/VG mix that suits the same kind of low-power MTL devices but uses standard freebase nicotine rather than salts. For sub-ohm vapers chasing big clouds and a direct-to-lung draw, the brand also offers shortfills: larger nicotine-free bottles (typically 50ml or 100ml of liquid in a bigger bottle) that you mix with a nic shot if you want nicotine. Shortfills are a high-VG format aimed at more powerful kits, and they are how experienced vapers buy IVG flavour in bulk at a lower cost per millilitre. You can browse the brand's bottled range and others on our e-liquids page.

The headline strength of the e-liquid range is the same as the brand overall: taste. Because IVG has been formulating flavours for years, the bottled liquids tend to be more refined, more layered and more consistent than a lot of newer entrants. The trade-off, as ever, is that the house style is sweet – sometimes very sweet – and the sugary, dessert-heavy recipes can be tougher on coils, meaning you may find yourself changing coils a little more often than you would with a clean menthol. That is a known characteristic of sweet liquids generally, not an IVG-specific fault, but it is worth factoring into your running costs.

Specs at a glance

Here is a quick reference summary of the IVG range as it stands in 2026. Exact figures vary by specific product and retailer, so treat these as typical rather than precise:

• Brand: IVG ("I Vape Great"), a long-established UK vaping company.
• Old product (banned): IVG Bar single-use disposable – no longer legal to sell since 1 June 2025.
• Current hardware: IVG Pro and IVG Air prefilled pod kits – rechargeable device plus replaceable prefilled pods.
• Pod capacity: 2ml prefilled pods (the UK legal maximum).
• Nicotine strengths (pods): typically 10mg and 20mg nic salt.
• Puffs per cycle: around 6000+ puffs per pod-and-charge cycle.
• Charging: USB-C rechargeable battery.
• Activation: mostly draw-activated – no buttons, no menus.
• E-liquids: 10ml nic salts (up to 20mg), 50/50 freebase liquids, and larger shortfills for sub-ohm kits.
• Flavour focus: bold sweet, dessert, confectionery, drinks and ripe fruit profiles.
• Typical pod kit price: from around £8–10 for a device.
• Typical pod price: around £5–7 per pod (or multipack).
• Typical 10ml e-liquid price: around £3–4 per bottle.
• Tax note: Vaping Products Duty of £2.20 per 10ml from 1 October 2026 may raise e-liquid and pod prices.
• Who it's for: adult vapers (18+) who already use nicotine and want strong flavour with reasonable convenience.

IVG flavours

This is where IVG earns its reputation, so it deserves a proper look. The brand's flavour catalogue is large and spans both the prefilled pods and the bottled e-liquids, with a lot of overlap between the two. To make sense of it, it helps to group the range into broad families – Fruit, Ice, Dessert and Sweet, and Drinks – and to be honest about which families IVG truly excels at. The short version: IVG is good across the board but exceptional at the sweet and dessert end. If your tastes run to confectionery, you are spoilt for choice. If you want clean, true-to-life single fruits, IVG can deliver but it is not the obvious first pick.

Fruit

The fruit family is IVG's broadest and most accessible group, and it is where most ex-disposable users start. Rather than thin, one-note fruits, IVG tends to build ripe, juicy, often blended profiles – think layered berry mixes, tropical medleys and sweetened stone fruits. Recurring favourites in this space include various berry and watermelon blends and tropical mango-and-pineapple style mixes. The fruit liquids are pleasant and crowd-pleasing, though they do carry the house sweetness, so a vaper expecting a tart, realistic raw fruit may find them on the candied side. If you want something approachable and easy to vape all day, a fruit blend is the safe starting point.

Ice

The Ice family takes those same fruit profiles and adds a cooling menthol or "ice" note on top. This is one of the most popular categories in UK vaping generally, and IVG covers it well. Berry, mango, watermelon and tropical flavours all appear in iced versions, with the cooling effect ranging from a gentle chill to a properly frosty blast depending on the specific flavour. Ice variants are a smart pick if you find pure sweet liquids cloying, because the menthol cuts through the sugar and keeps the vape feeling fresh. They are also the closest IVG gets to a clean, palate-resetting experience, which makes them good candidates for an all-day vape.

Dessert and Sweet

This is the heart of the brand and the reason a lot of people seek IVG out by name. The Dessert and Sweet family is where IVG's years of flavour formulation really show. Expect convincing bakery and confectionery profiles – custards, creamy desserts, sweet-shop classics and fizzy-sweet recreations. This is the category to explore if you love the idea of a vape that tastes like pudding or a bag of pick-and-mix. The recipes here are richer and more layered than almost anything else in the range, and they are what fans rave about. The flip side is obvious: these are the sweetest liquids in an already sweet catalogue, they can be too much as an all-day vape for some, and the sugary profiles tend to gunk up coils faster. If you are buying IVG for the first time and you have a sweet tooth, start here – it is the brand at its best.

Drinks

The Drinks family recreates familiar soft-drink and beverage flavours – colas, fizzy lemonades, energy-drink style profiles and fruit-juice blends. These sit somewhere between the fruit and sweet families: sweet, often with a fizzy or sherbet-like edge that mimics carbonation. Cola and energy-drink profiles in particular are well-regarded and make a nice change of pace from the usual fruit and dessert choices. They are a good shout if you want something distinctive that still vapes easily.

So which should you actually buy? If you are new to IVG and want to understand why people love the brand, pick one dessert or sweet flavour to see the brand at its strongest, plus one iced fruit as a fresher, more all-day-friendly option. That pairing covers IVG's signature decadence and its everyday usability in one go. Across both pods and bottles, you will find the same flavour names recurring, so once you know which profiles you like you can move between formats easily. Browse the wider flavour selection on our e-liquids page to see what is in stock.

Performance and experience

Flavour reputation aside, how does IVG actually perform in day-to-day use? The honest answer is that it is solid and dependable rather than spectacular – which, for most adult vapers, is exactly what you want.

Starting with the pod kits: the draw on the IVG Pro and Air is a tight-to-medium mouth-to-lung style, which is the familiar cigarette-like inhale that suits nic salts. It is the same style of draw most people coming off disposables already know, so the transition feels natural. Vapour production is moderate – enough to feel satisfying without being a cloud machine – and the draw-activation fires quickly and reliably with very little lag. The nic-salt hit at 20mg is smooth but present, delivering the kind of satisfying throat feel that keeps the device from feeling weak. At 10mg it is gentler, which suits lighter users or anyone stepping down their strength.

Battery life is reasonable for the format. The Pro models in particular hold up well across a day of moderate use, and USB-C charging means topping up is quick and uses the same cable as most phones. Because the pod and the battery deplete at different rates, you will sometimes find yourself swapping a spent pod while the battery still has charge, or recharging while the pod has life left – that is normal for any pod kit and not a fault. The roughly 6000-puff-per-cycle rating is a realistic ballpark for typical use; heavy chain-vapers will get through it faster, light users slower.

On the e-liquid side, performance depends entirely on the device you pair it with. In a decent MTL pod or pen, IVG's nic salts deliver the brand's flavour cleanly and consistently, with good throat feel and even wicking. In a sub-ohm tank, the shortfills produce big, flavoursome clouds at higher power. The one recurring performance note is coil life: IVG's sweeter recipes – especially the dessert and confectionery liquids – carry a lot of sweetener, and sweet liquids are harder on coils than clean menthols. You will likely change coils a touch more often with the sweetest flavours. It is a minor, well-understood trade-off rather than a real flaw, but it is part of the genuine ownership experience and worth knowing before you buy.

IVG pros

IVG has a lot going for it, and the strengths are genuine rather than marketing spin. Here is where the brand delivers:

• Outstanding flavour, especially sweets and desserts. This is the headline. IVG's years of flavour formulation show in rich, layered, convincing recipes that the dessert and confectionery crowd consistently rate among the best in the UK. If taste is your priority, IVG is a serious contender.
• A huge, varied catalogue. Across fruit, ice, dessert, sweet and drinks families, there is enormous choice. Whatever profile you are after, IVG almost certainly makes a version of it, and the same flavours run across both pods and bottles.
• A genuinely legal, future-proof range. Unlike brands still scrambling after the disposable ban, IVG has a clean, fully compliant line-up of pod kits and bottled liquids. You can buy it in 2026 with confidence that it is the real, legitimate product.
• Reusable pod kits cut waste and cost. The Pro and Air kits mean you are not binning a whole device every couple of days. Over time, swapping pods and recharging works out cheaper and far greener than a disposable habit.
• Easy to use and ex-disposable friendly. Draw-activated, no menus, no fuss. The MTL draw and 10mg/20mg salt options mimic the disposable experience closely, making the switch painless for people coming off banned bars.
• Both convenience and flexibility under one brand. You can run prefilled pods when you want simplicity, or buy bottled nic salts and shortfills for a refillable kit when you want lower running costs and more control. Few brands cover both ends so well.
• Strong nicotine-salt experience. The 20mg salts deliver a smooth but satisfying hit, which is exactly what most people switching from disposables or cigarettes are looking for in terms of throat feel and satisfaction.
• Good value at the entry point. Pod kits starting from around £8–10 and 10ml bottles around £3–4 make it cheap to try the brand without a big outlay.
• Established, recognisable brand. IVG is not a fly-by-night name. It is a known quantity with a track record, which matters for consistency and for trusting that what you buy will taste the same next time.

IVG cons

No product is perfect, and a fair review has to cover the weaknesses as squarely as the strengths. Here is where IVG falls short or where it simply will not suit everyone:

• The house style is very sweet. IVG's signature is sweetness, and across much of the range it is dialled up high. Vapers who prefer clean, tart, true-to-life fruit or simple tobacco and menthol profiles may find a lot of IVG flavours cloying, especially as an all-day vape.
• Sweet liquids are harder on coils. The dessert and confectionery recipes that fans love also gunk up coils faster. Expect to change coils a little more often with the sweetest flavours, which adds a small ongoing cost.
• The pod kits are a closed system. Prefilled pods mean you are locked into IVG's own flavours and cannot fill the pods yourself. For total flavour freedom and the lowest running cost, a fully refillable kit with bottled liquid beats any prefilled-pod system.
• Hardware is competent, not class-leading. The Pro and Air kits are reliable and do the job, but they do not push any boundaries on battery size, build quality or features compared with dedicated hardware specialists. You buy IVG for the flavour, not for cutting-edge devices.
• Pod running costs add up. At around £5–7 a pod, a heavy vaper churning through pods will spend more over time than someone refilling a tank from a 10ml or shortfill bottle. The convenience has a price.
• The famous IVG Bar is gone. Anyone specifically hunting for the old disposable will be disappointed – it is banned and no longer legally available. The brand name lives on, but the exact product that made it famous does not.
• Flavour overload can be confusing. The catalogue is so large, with so many similar-sounding fruit and iced-fruit names, that newcomers can struggle to choose. It is a nice problem to have, but it does mean some trial and error.
• Prices may rise with the new duty. From 1 October 2026, Vaping Products Duty of £2.20 per 10ml will apply, which is likely to push up the cost of e-liquids and pods. The cheap entry point may not stay quite so cheap.
• Not the best for sub-ohm purists. While the shortfills are good, IVG's centre of gravity is MTL salts and pods. Dedicated direct-to-lung cloud chasers have more specialised options elsewhere.

IVG vs the alternatives

IVG does not exist in a vacuum. It competes on two fronts – pod kits and bottled e-liquid – so it is worth comparing it against the obvious rivals in each.

IVG vs Elf Bar and Lost Mary pods

Since the disposable ban, the biggest names from the bar era have all pivoted to prefilled pod kits, and IVG is going head-to-head with Elf Bar and Lost Mary in exactly this space. All three offer rechargeable devices with replaceable 2ml pods, 10mg/20mg salt strengths and around 6000 puffs a cycle, so on paper they are very close. The real differences come down to flavour philosophy and hardware feel. Elf Bar and Lost Mary tend to lean towards bright, crowd-pleasing fruits and iced blends with broad mass appeal, and their hardware is slick and heavily marketed. IVG counters with a deeper, sweeter, more dessert-driven flavour catalogue – if you specifically want confectionery and bakery profiles, IVG generally has the edge. Hardware-wise the three are broadly comparable; none is dramatically better than the others as a device. The honest takeaway: pick on flavour preference. Sweet-tooth and dessert lovers will likely prefer IVG; those who want simple, ultra-popular fruit may find Elf Bar or Lost Mary suits them just as well. It is worth trying a pod from each before committing to one ecosystem. Compare the wider kit options on our vape kits page.

IVG vs other e-liquid brands

On the bottled-liquid side, IVG competes with a crowded field of UK and international juice makers. Against the big nic-salt names, IVG's main advantage is its flavour depth and its dessert-and-sweet expertise – few brands do confectionery as convincingly. Where rivals sometimes pull ahead is in clean, realistic single fruits and in subtler, less sugary profiles, which some other houses arguably do better precisely because they sweeten less aggressively. On price, IVG sits in the mainstream bracket: around £3–4 for a 10ml is competitive but not the absolute cheapest, and the same goes for its shortfills. For a vaper who loves sweet, complex flavour and wants a reliable, recognisable brand, IVG is one of the strongest picks on the shelf. For someone chasing the purest, least sugary fruit or the rock-bottom price per millilitre, it is worth shopping around. Either way, the bottled range is where IVG's pedigree is most obvious, and it is a fair benchmark for any other brand to be measured against.

Price and value

IVG sits firmly in the mainstream value bracket – not the cheapest option going, but reasonable for the flavour quality you get. As a rough guide for 2026: a pod kit device typically costs from around £8–10, individual prefilled pods run around £5–7 each (cheaper bought in multipacks), and 10ml nic salt bottles sit around £3–4. Shortfills cost more per bottle but far less per millilitre, which is what makes them the value choice for high-volume sub-ohm vapers. All of these are approximate and vary by retailer, multipack deal and any offers running at the time.

The value question really depends on how you use it. If you go the pod-kit route, the device is a small one-off cost and your ongoing spend is on pods. That is convenient but, at £5–7 a pod, it is the more expensive way to run IVG long-term – though still cheaper and greener than a daily disposable habit. If you instead pair a refillable kit with IVG's 10ml salts or shortfills, your cost per millilitre drops considerably and the value improves the more you vape. For a heavy daily user, refilling from a bottle is comfortably the cheapest path; for a lighter or convenience-focused user, the simplicity of pods is worth the premium.

One important thing to factor into any value calculation for 2026 and beyond is the new Vaping Products Duty. From 1 October 2026, a duty of £2.20 per 10ml of e-liquid applies, which will push up the price of bottled liquids and prefilled pods alike. That changes the maths: the gap between buying pods and refilling from bottles narrows somewhat once both are taxed per millilitre, and the cheap entry prices quoted above may creep upward. It is worth reading our explainer on the nicotine strength guide to make sure you are buying the right strength and not wasting liquid, because the new duty makes efficient use of every millilitre matter more than ever.

Who should buy it

IVG is a strong fit for a specific kind of adult vaper. If you have a sweet tooth – if the idea of a vape that tastes like custard, pick-and-mix or fizzy cola genuinely appeals – then IVG should be near the top of your list, because flavour is exactly where it excels. It is also an excellent choice for anyone moving off a banned disposable who wants the same easy, draw-activated, nic-salt experience in a legal, reusable form: the Pro and Air pod kits are built to feel familiar.

It suits people who want flexibility from one brand, too – you can run prefilled pods for convenience and switch to bottled salts or shortfills for value, all within the IVG range. And it is a sensible pick for vapers who value a known, consistent brand over chasing the latest unknown name.

Who should look elsewhere? If you prefer clean, tart, true-to-life fruit or simple tobacco and menthol, IVG's sweetness may not be for you. If you want the absolute lowest running cost or total flavour freedom, a fully refillable setup with budget bottled liquid will beat any prefilled-pod system. And if you are a dedicated sub-ohm cloud chaser, more specialised hardware brands will serve you better than IVG's pod-focused kit. As always, IVG is for existing adult nicotine users aged 18 and over – it is not for non-smokers, non-vapers or anyone under 18.

Tips and common problems

A few practical pointers will help you get the best out of IVG and avoid the usual frustrations.

Prime new pods and coils. When you fit a fresh prefilled pod, let it sit for a minute or two before your first puff so the wick can fully absorb the liquid. Firing a dry pod is the most common cause of a harsh, burnt first hit. With bottled liquid in a refillable coil, the same applies – let it soak before you vape.

Take gentle first draws. On a new pod, start with a few soft, slow puffs rather than long hard pulls. This lets the coil saturate evenly and avoids flooding or that early burnt taste. Once it is settled in, you can vape normally.

If you get a burnt taste, stop. A burnt or scorched flavour usually means the coil is running dry – either the pod is near empty or you are chain-vaping faster than the wick can keep up. Pause, let it re-wick, and if a pod tastes burnt even after resting, it is spent and needs replacing. Sweet IVG flavours wear coils faster, so this is more common with desserts.

Manage leaks and gurgling. If a pod gurgles or leaks slightly, it is often over-flooded. Remove the pod, give the contacts and the airflow a quick wipe with a dry tissue, and reseat it firmly. Avoid leaving the device in hot places like a car dashboard, as heat thins the liquid and encourages leaks.

Store liquids and pods sensibly. Keep e-liquids and spare pods upright, out of direct sunlight and away from heat, ideally somewhere cool and dark. This preserves flavour and reduces leaking. Sweet liquids in particular can darken over time, which is normal and does not mean they have gone off.

Charge with the right cable and do not overcharge. Use a standard USB-C cable and a sensible charger. Unplug once full rather than leaving it on charge indefinitely, which is better for long-term battery health. If the device stops firing, a charge is the first thing to check.

Match strength to your needs. If 20mg feels too harsh, drop to 10mg; if 10mg leaves you vaping constantly, 20mg may suit better. Getting the strength right is the single biggest factor in a satisfying experience – our nicotine strength guide covers this in detail.

Keep your device clean. Wipe the pod connection and the device's contact points occasionally with a dry cloth to keep the connection clean and the airflow clear. A quick wipe prevents most poor-connection and weak-hit problems.

Verdict

IVG has navigated the end of the disposable era better than most, and in 2026 it stands as one of the more compelling all-rounders on the UK market – chiefly because it never stopped being a flavour brand at heart. The headline is simple: if you love sweet, dessert and confectionery flavours, IVG is genuinely excellent, and few brands match its depth and consistency in that space. The Pro and Air pod kits give ex-disposable users a familiar, legal, reusable way to get that flavour, and the extensive 10ml nic salt and shortfill range rewards anyone with a refillable kit and an eye on running costs.

It is not flawless. The relentless sweetness will not suit everyone, the sugary recipes are harder on coils, the pod kits are a closed system, and the hardware is dependable rather than exciting. Pod running costs add up, and the new vaping duty will nudge prices upward. But none of these are dealbreakers for the audience IVG is built for. For an adult vaper who prioritises flavour, wants a legitimate post-ban product and values having both convenient pods and cost-effective bottles under one trusted name, IVG is an easy recommendation. Pick a dessert or sweet flavour to see it at its best, grab an iced fruit for everyday use, and you will quickly understand why the brand earned its reputation. You can browse the full selection in our store.

Frequently asked questions

Is IVG still legal to buy in the UK in 2026?

Yes. IVG's current range – the Pro and Air prefilled pod kits plus its 10ml nic salts and shortfills – is fully legal. Only the old single-use IVG Bar disposable is banned, having been removed from sale by the UK disposable ban on 1 June 2025.

What does IVG stand for?

IVG stands for "I Vape Great". It is a long-established UK vaping brand best known for its bold, flavour-forward e-liquids, particularly sweet, dessert and fruit profiles.

What happened to the IVG Bar disposable?

The IVG Bar was a single-use disposable vape, and single-use disposables were banned across the UK on 1 June 2025. It is no longer legal to sell, so IVG replaced it with rechargeable, pod-replaceable kits and an expanded e-liquid range. If you see an IVG Bar disposable for sale now, avoid it.

Are the IVG Pro and IVG Air pod kits refillable?

They use replaceable prefilled pods rather than pods you fill yourself. You swap a spent pod for a fresh prefilled one and recharge the device over USB-C. They are a closed system, so you are limited to IVG's own flavours. If you want to fill pods with your own liquid, look at a fully refillable kit instead.

What nicotine strengths does IVG come in?

IVG pods and 10ml nic salts are typically available in 10mg and 20mg, with 20mg being the maximum allowed under UK law. Shortfills are nicotine-free by default and can be mixed with a nic shot if you want nicotine. See our nicotine strength guide to choose the right one for you.

How many puffs do IVG pod kits last?

A typical pod-and-charge cycle is rated at around 6000 puffs or more, broadly in line with the high-puff disposables many people are switching from. Real-world figures vary with how hard and how often you vape.

How much does IVG cost?

Approximately: pod kit devices from around £8–10, prefilled pods around £5–7 each (less in multipacks), and 10ml nic salts around £3–4. Prices vary by retailer and may rise once Vaping Products Duty of £2.20 per 10ml applies from 1 October 2026.

What are the best IVG flavours?

IVG is most celebrated for its sweet and dessert flavours, so those are the ones to try if you want to see the brand at its best. Iced fruit blends are a fresher, more all-day-friendly choice, and the drinks range (cola and energy-drink style profiles) is well-regarded too. Flavour is personal, so some trial and error is normal.

Why are IVG flavours so sweet, and is that a problem?

Sweetness is IVG's signature – it is what fans love. The only practical downside is that sugary liquids tend to wear coils a little faster, so you may change coils more often with the sweetest dessert flavours. If you prefer cleaner, less sugary profiles, the iced and fruit options are lighter, or another brand may suit you better.

Is IVG suitable for beginners?

The pod kits are very beginner-friendly: draw-activated, no menus and an easy mouth-to-lung draw that mimics a disposable. They are aimed at adult vapers aged 18 and over who already use nicotine. If you are completely new to refillable hardware, our guide to the best refillable vape kits for beginners is a good place to start.

PinkVape sells to over-18s only. Nicotine is an addictive substance. This article is general information, not health or medical advice. Prices are approximate and vary by retailer.

Frequently asked questions

Is IVG still legal to buy in the UK in 2026?

Yes. IVG's current line-up of Pro and Air prefilled pod kits, 10ml nic salts and shortfills is fully legal in the UK. Only the old single-use IVG Bar disposable is banned, after the UK-wide disposable ban came into force on 1 June 2025.

What does IVG stand for?

IVG stands for I Vape Great. It is a long-established British vaping company known for bold, flavour-forward e-liquids, especially sweet, dessert and confectionery profiles.

What replaced the IVG Bar disposable after the UK ban?

IVG replaced the banned IVG Bar with its Pro and Air prefilled pod kits. These are rechargeable USB-C devices that take replaceable 2ml prefilled pods at 10mg or 20mg nic salt, designed to feel similar to a disposable but stay inside UK law.

Are IVG Pro and IVG Air pods refillable?

No. The Pro and Air use replaceable prefilled pods rather than pods you fill yourself, so it is a closed system limited to IVG's own flavours. You swap a spent 2ml pod for a fresh one and recharge the battery over USB-C. If you want to fill pods with your own e-liquid, a fully refillable kit is the better option.

How many puffs does an IVG pod last?

A typical IVG pod-and-charge cycle is rated at around 6000 puffs or more, broadly in line with the high-puff disposables many vapers are switching from. Real-world figures vary depending on how hard and how often you draw.

How much do IVG pod kits and e-liquids cost in the UK?

As a rough 2026 guide, IVG pod kit devices start from around £8 to £10, prefilled pods cost about £5 to £7 each (less in multipacks), and 10ml nic salt bottles sit around £3 to £4. Prices vary by retailer and are likely to rise once the Vaping Products Duty of £2.20 per 10ml applies from 1 October 2026.

What are the best IVG flavours to try first?

IVG is at its strongest in the sweet and dessert family, so a custard, bakery or pick-and-mix style flavour shows off the brand at its best. Pair it with an iced fruit such as berry or watermelon ice for a fresher all-day vape. The drinks range, including cola and energy-drink profiles, is also well-regarded.

How does IVG compare to Elf Bar and Lost Mary pods?

All three offer rechargeable pod kits with 2ml replaceable pods, 10mg and 20mg nic salts and around 6000 puffs per cycle, so the hardware is broadly similar. The real difference is flavour: Elf Bar and Lost Mary lean towards bright, crowd-pleasing fruits, while IVG goes deeper into sweet, dessert and confectionery profiles. Pick on flavour preference rather than specs.